Top Apparel leaders: Indigo Brands

With international brands like Diesel and Scotch & Soda, Indigo Brands continues to celebrate its ongoing success in the fashion industry alongside a continued and loyal commitment to its customers.


Indigo Brands


Its mission is simple: Be the leading distributor in the fashion clothing and footwear industry within New Zealand and Australia by offering the world’s finest fashion labels. Based in Casebrook, Christchurch, the company has been offering some of the world’s leading global brands to retailers across New Zealand for more than 30 years. Celebrating its 40th year in 2018, Diesel has become an innovative international lifestyle brand, producing a wide-ranging collection of denim, clothing, shoes and accessories.

For its latest campaign, Diesel has taken hateful social media comments received by the brand and celebrities and turned them into a fashion collection called ‘hate couture’ attracting the likes of Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman who are taking part in the campaign. Scotch & Soda is commonly best described as ‘worldly-cool’ incorporating stand-out prints and patterns in each of its seasons. Key followers of the brand include Benedict Cumberbatch, Justin Timberlake, Jennifer Lopez, not to mention world renowned model Heidi Klum.

Indigo Brands also has its own retail store `brave’ located in Newmarket, Auckland. Recently refurbished, the store is not only a retail store but a showroom to exhibit key brands. There is also a `brave’ outlet store located at 752 Main North Road, Christchurch. Indigo Brands distributes other brands such as Garcia, Gaudi, Denny Rose, NoBrand shoes plus other smaller European collections. Christchurch stockists include Encompass, Andrea Biani, Treasure Box, Sergios, Contemporary Lounge and Death By Denim.