Geographically Queenstown may be at the bottom of the country, but it has made its way to the top when it comes to popularity, with fans of the Southern Hemisphere’s premium visitor destination giving the city a big thumbs up on social media.
Queenstown’s official Facebook account has recently topped 300,000 followers, making it the most popular official New Zealand destination page on the social media platform.
The city’s social media presence continues to resonate with Facebook users, attracting strong engagement from followers dreaming of a visit, or looking forward to their next holiday, and continued growth in followers in the ever-competitive social media environment.
Queenstown’s platforms feature inspiring content including high-quality imagery, video and content from local and visiting creators, photographers and media and user-generated content from visitors to Queenstown.
And with Google research showing that 26 percent of leisure travellers who use the internet to plan travel are looking at social networking sites and apps, Queenstown’s popularity on these channels is vital for the resort town.
Destination Queenstown Marketing and Communication Director Sarah O’Donnell has welcomed this milestone. “We use our social media platforms to inspire travellers to visit with images of our stunning landscapes and compelling content to give our followers a taste of the adventure that awaits in Queenstown.
“We’d like to say thank you to our engaged community of followers and encourage those who are still arm-chair travellers to come for a visit soon.”