Paramount to Melody Leveridge, owner of The Flock (shop 7, The Tannery) is that her organic, primarily New Zealand made merchandise has origins of traceability, sustainability, purity and fair-trade certification.
“Ethics is our core philosophy, but we pride ourselves on our service, which includes premium giftware, laybys and exchanges.”
With labels like Elk, Kowtow, Status Anxiety, From, Anoint, and Ingrid Starnes, customers know that here is clothing, jewellery, leatherware and homeware that are truly investment pieces.
Melody cites ceramic artist Tatyanna Meharry (whose grandmother was NZ artist and potter Doris Lusk) as an example. “Tatyanna and her sister have twice won the World of Wearable Art (WOW) Supreme award. We’re thrilled to have Tatyanna’s works here!” For your favourite man there’s a superb selection of Stanley flasks and Opinel knives; add in a tub of Triumph and Disaster shaving cream for his Christmas stocking and he’ll be stoked.
The Flock’s new layout at The Tannery reflects its purpose for selling ethical and sustainable items. With mainly Kiwi tunes playing in the background, it’s befitting for browsing among the locally made fashionwear and gifts.
Owner Melody Leveridge only sells exquisite clothing made of natural fibres. It’s where she draws the line – no synthetics. The Labels – Elk, Kowtow and From – all have the Global Organic Textile Standard (GOTS) approval. Elk’s high-quality 100 percent cashmere jerseys also include short-sleeve tops beautiful for layering, and twist-knit merino. Elk boots come in green-blue, tan, burgundy, black and patent leather. Kowtow also designs in organic-cotton, while the From collection features soft, fine-detailed merino.
Not forgetting the men, the Stanley extensive range of flasks keeps food and drink piping hot for up to 32 hours. There’s also superb handbags and wallets, natural skincare and Songbird cards hand-drawn in Diamond Harbour. The Flock has a story and a reason behind everything.