From her boutique store The Flock, in Christchurch’s The Tannery, Melody Leveridge is helping change the way we shop for the better.
By sourcing natural, organic and environmentally sourced materials, while supporting New Zealand industry and craft-makers, shoppers are discovering they can find beautiful, unique products, and still contribute towards creating a better future.
“Our dedication to supporting designers, crafters, makers and industry in New Zealand is coupled with an appreciation for design from around the world,” Melody says. “We therefore enjoy sourcing goods that are produced responsibly and ethically overseas.”
Designs on offer include From (knitwear), Kowtow, Elk, The Busy Finch, Popkraft, Ingrid Starnes, Triumph and Disaster, Anoint, Pieces of Eight and so much more.
Since taking over the shop, Melody has reduced imported suppliers by 70-80 percent, and enjoys inspiring and educating her clients. “It’s a no-brainer,” she says of the shop’s concept. “It makes sense to have the purchasing dollar in New Zealand, rather than overseas.”
Located at Shop 7, The Tannery. Visit www.facebook.com/theflockdesignboutique, follow @flock.design.boutique on Instagram or phone 03 389 9242.
Paramount to Melody Leveridge, owner of The Flock (shop 7, The Tannery) is that her organic, primarily New Zealand made merchandise has origins of traceability, sustainability, purity and fair-trade certification.
“Ethics is our core philosophy, but we pride ourselves on our service, which includes premium giftware, laybys and exchanges.”
With labels like Elk, Kowtow, Status Anxiety, From, Anoint, and Ingrid Starnes, customers know that here is clothing, jewellery, leatherware and homeware that are truly investment pieces.
Melody cites ceramic artist Tatyanna Meharry (whose grandmother was NZ artist and potter Doris Lusk) as an example. “Tatyanna and her sister have twice won the World of Wearable Art (WOW) Supreme award. We’re thrilled to have Tatyanna’s works here!” For your favourite man there’s a superb selection of Stanley flasks and Opinel knives; add in a tub of Triumph and Disaster shaving cream for his Christmas stocking and he’ll be stoked.
The Flock’s new layout at The Tannery reflects its purpose for selling ethical and sustainable items. With mainly Kiwi tunes playing in the background, it’s befitting for browsing among the locally made fashionwear and gifts.
Owner Melody Leveridge only sells exquisite clothing made of natural fibres. It’s where she draws the line – no synthetics. The Labels – Elk, Kowtow and From – all have the Global Organic Textile Standard (GOTS) approval. Elk’s high-quality 100 percent cashmere jerseys also include short-sleeve tops beautiful for layering, and twist-knit merino. Elk boots come in green-blue, tan, burgundy, black and patent leather. Kowtow also designs in organic-cotton, while the From collection features soft, fine-detailed merino.
Not forgetting the men, the Stanley extensive range of flasks keeps food and drink piping hot for up to 32 hours. There’s also superb handbags and wallets, natural skincare and Songbird cards hand-drawn in Diamond Harbour. The Flock has a story and a reason behind everything.