Home decor enjoys taking a walk on the wild side a lot of the time, but this year, au natural is the king of the castle.
When we think natural, we think artisan furniture – handmade with a raw edge. This aesthetic is by no means a perfectionist when it comes to looks and personality but, ironically, therein lies its perfection.
Synonymous with wicker, rattan and earthy tones, an artisan aesthetic takes on a playful vibe through its incorporation of marble, scandi-style accents, mixed metals and heavy embellishments. Homes are brimming full of these bohemian treasures – think macramé in everything from cushion to wall hangings.
From refined rustic to modern chic, artisan furniture often plays to sustainability principles reclaiming materials and supporting the time-honoured skill of true craftsmanship. Buying artisan homewares can be a great way to shop local and support the talent in your midst. Farmers and antique stores teem with possibilities.
Frankly, why ‘woodn’t’ you?
It’s no secret that the accessibility of offshore products through online shopping has taken its toll on local retailers. One Christchurch-based entrepreneur, Joel Kendall, has made it his mission to help local boutiques through the power of ecommerce. Founded in 2011, Mode.co.nz is now one of New Zealand’s largest online fashion stores.
“The concept came about when my partner was looking at getting her Sumner-based boutique, Urban Surf, set up with an online store,” Joel says.
“They knew they needed to offer online shopping to grow their business but didn’t know where to start. Mode was born out of the realisation that there would be other local stores in the same situation. By bringing them together, we could offer something more exciting for customers to shop.
“There are so many international companies targeting New Zealand customers, it’s really hard for these small stores to compete. There were a lot of stores trying their own thing online but they weren’t really succeeding. So, bringing them together made them stronger,” says Joel, whose background in ecommerce and marketing gave them the boost they needed to gain ground online.
“We’re continually working to make Mode a destination to shop – with the added benefit of customers supporting their local boutiques.”
It seems to be working; Mode.co.nz already brings together 20 stores from around the country and a customer base in the tens of thousands, while handling all the details in between.