On a daily basis in my job, I find there’s a lot of misconception when it comes to selling houses, real estate salespeople and real estate in general.
A lot of sellers hire an agent who has sold in the area and operates locally. While this is great, more important is an agent who has a truly consultative approach and will recognise and market the unique features of a property.
I always look at a property and try to identify its unique selling points:
• Does it have a great layout for a family?
• Is it next to a park or reserve
• If so, how can we show that in the photos?
• Is it built for the sun?
• Is it a project or ready to move into – therefore, are we appealing to The Block enthusiasts or time-poor families and busy professionals?
I don’t subscribe to the notion that a house will sell itself. I like to believe the unique selling points incorporated into my marketing plan will ensure the right buyer is identified and captured.
Vendors are our employers, but without the right care and attention given to a potential buyer, we will not have bidders in the auction room or an offer to present.
Buyers need to feel the right information is being supplied in a timely manner, with transparency and willingness to assist with viewings and additional questions. That’s where my background in teaching, retail, and sales of high-end products comes in handy. After all, as they say, ‘people buy from people’.
Joe Butler knows what he is good at and that’s selling houses. He’s been in the real estate business for some 25 years, has achieved at the highest level and still enjoys every moment of his job. “When you are doing something you like, it doesn’t feel like a job.”
Joe is not your everyday conventional real estate agent though – he offers a great deal more. That’s because he understands property from another perspective; having been involved as the owner of a building and painting company for more than 40 years. “I know about houses from the inside out. I can inspect a client’s house and advise them about any issues there may be and then help them to resolve these. Building is my forté and I know who to contact.”
Joe says that buyers today are very well informed about the value of various properties. “I am totally honest with my clients about what they can expect a buyer to pay. Being realistic is the approach most likely to result in a sale. If my clients have any hesitation about what their home is worth, I will even pay for a registered valuer to take a look.”
Joe says that spending quality time with clients and listening to them is very important. “As a former Royal Marine sniper I learned patience and time management and I bring those attributes, as well as a great deal of energy to each vendor.”