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Priority Communications

Perfecting your PR Plan: Priority Communications

Priority Communications Director Michele Hider encourages Kiwi business owners to plan now for a strong start to 2019.


Priority Communications


We see it every year – the long, slow return to business after the summer holidays and many companies stalling in the interim. From mid-December until late-January, much of New Zealand is partying or at the beach. Decisions about important issues such as marketing communications strategies, new websites, social media, branding… often don’t land on the boardroom table until February, with actions regularly delayed until March. Add it all up and that’s a quarter of the year that has drifted by without any action on key issues to drive business.

Priority Communications rarely promises it can deliver a new website or launch a communications campaign in the last few weeks before Christmas, rather it encourages clients to start conversations early and get decisions signed off at board level before mid-December. That way, you can start the New Year fresh and focused with some of your essential work already underway or in the pipeline. If you are wondering whether your company is at the right stage to boost its marketing and communications, there are a few things to consider and the company is always very upfront with clients about them. If you’re too busy and using all of your resources, you may not have capacity to add more work. Conversely, if you are on the verge of shutting up shop, marketing communications are unlikely to pull you through, even if you have a brilliant strategy.

The very best time to book an appointment with Priority Communications is when you have a strong workflow but there is room to service new clients. The planning process alone for a marketing communications strategy is useful as it makes you take a fresh look at who you are; what you have to offer; who you are trying to attract to your business; and the pros and cons of various communication tools. Recently, the company took some of its own advice and has been marketing to some new people in new places to help grow the business. Aside from attracting some wonderful new clients, it has opened their eyes to a world of fresh opportunities.



Priority Communications

Creative marketing and communications: the team behind Priority Communications tells us how to stay relevant to customers in a modern world

The average person scrolls through more than 20 metres of content on their smartphone or computer each day – sometimes in just one sitting.

Priority Communications

So it’s more important than ever for businesses to be creative and highly strategic in how they market themselves and communicate with the people that matter to them.
That’s where the team at Priority Communications comes in. This talented crew are experts in creating engaging content and helping organisations communicate at their very best with customers, staff and others.
“Often businesses don’t have the budget to have an in-house public relations team. We’ll work with them to create a marketing communications strategy and then assist them to put it in place,” Priority Communications Director Michele Hider says.
“Several of our clients see us as an extension of their team, asking us to look after everything from their website and social media presence to engaging with media, producing their marketing material and supporting them with crisis communications.
“Others have us on board for one-off campaigns or distinct pieces of work such as writing their annual report, developing a new website or microsite, organising an event, or liaising with the media over a special issue.”
The Priority Comms team are a friendly, down-to-earth bunch, who are just as comfortable meeting clients at home or on a farm, as in a corporate setting. Between them they have backgrounds and qualifications in public relations, journalism, broadcasting and community relations. They work alongside local, well-respected partners for graphic design, web development, photography and videography.
“The first impression people have of your business stems from your marketing and communications, so it is important to do it well,” Michele says. “We get enormous satisfaction out of watching our clients grow and thrive.”