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Maxed Out

Online creative store Etsy is proclaiming 2019 as the year of maximalism – encouraging us all in their 2018 trend report to step away from the ultra-minimalist look and embrace the bold in our home.




Maximalism is everything minimalism is not; where minimalism forces us to make decisions about what we really need, maximalism allows us to eschew those hard choices entirely. It invites us to indulge in everything we desire and lets us express our individuality.

What was once considered clutter is now on-trend, as maximalism is all about adding clashing patterns, statement home décor and vibrant colours to our home. Even IKEA has swapped minimalism for maximalism as they introduced FÖREMÅL – a fun and quirky collection that includes skull-shaped vases, dog candleholders, and more maximalist masterpieces. IKEA’s creative leader Nike Karlsson said, “Life at home is about more than functions and solutions. We need art that stir-up emotions.”

Maximalism style works best when it’s imperfect. There’s no limit to this eclectic trend and you won’t mess it up if you’re filling your home with the things you love, or make you feel glamorous. There is absolutely no need to match furniture or décor – in fact, that’s the best part. So, don’t be intimated; rebel against the often unrealistic quest for simplicity in your home and let your passion and personalisation create a truly unique space that you can call your own work of art.


Maxed Out

Maxed Out

Change is afoot in the zeitgeist. People used to be afraid of dressing-up too much and err on the side of caution. When in doubt of the dress-code, they’d default-dress in black.


Maxed Out


But, for Cup and Show week, plus spring in general, it’s a case of new city, new attitude! A great dress for this mantra is the maxi. Roll out the red carpet. This is the dress that commits. It’s a show of strength and says you’re not afraid to be elegant. Wearing a maxi, particularly one that colourfully sports a large-scale print, is a fab brand of fearlessness.


The maxi dress is a freedom-fighter; a spirit-lifter. In a hue-rich incarnation, the maxi doesn’t require much else. Wearing one shows that you were probably born since the ‘70s. Or, if you remember the maxi the first time around, that the memories are good. It’s a flattering silhouette that’s circumnavigated the globe, outlasting trends. And right now it seems perfect.

Fashion these days abounds in options. You can either rock the almost-maxi and flash some ankle and gorgeous shoes, or wear stilts and cover the evidence in fabric. You can opt for tier-or-ruffle dressing (for instance, see Trelise Cooper’s, Kate Sylvester’s or Maggie Marilyn’s new season dresses for inspiration) or go sleek and body-con. The maxi might have sheer panels of skirting, or a low back, or have one shoulder down. All are beautiful, indie ways of living in a more glamorous universe.