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Supporting local: The Flock


From her boutique store The Flock in The Tannery, Melody Leveridge is helping change the way we shop for the better.

 

 

Melody sources natural, organic and environmentally sourced materials, while supporting New Zealand industry and craft-makers – and shoppers are discovering they can find beautiful, unique products, and contribute towards creating a better future.

“Our dedication to supporting designers, crafters, makers and industries in New Zealand is coupled with an appreciation for design from around the world,” Melody says. “We therefore enjoy sourcing goods that are produced responsibly and ethically overseas.”

Brands on offer include From (knitwear), Kowtow, Elk, The Busy Finch, Popkraft, Ingrid Starnes, Triumph and Disaster, Anoint, Pieces of Eight and many more.

Since taking over the shop, Melody has reduced imported suppliers by 70-80 percent and enjoys inspiring and educating her clients. “It’s a no-brainer,” she says of the shop’s concept. “It makes sense to have the purchasing dollar in New Zealand, rather than overseas.”

Phone 03 389 9242 or visit www.facebook.com/theflockdesignboutique.

 


 

Fashion for the busy woman: Key Black


The beautiful Key Black boutique in Cashmere will offer you locally made and designed styles for your curves.

 

 

Specialising in foundation garments and styles you can work into your everyday wardrobe, the Key Black label is perfect for a busy woman’s lifestyle; easy to wear and easy to care for garments designed to mix and match from season to season.
Designer and stylist Rachelle Varnham believes shopping smarter is crucial. “You need to invest wisely to make sure you are maximising your purchases. If you do not wear 100 percent of your wardrobe, you are doing it wrong.”

Designed to mix and match, Key Black’s ‘Whaea’ collection features sharp angles and trims to make a subtle statement. The new ‘Fly High’ collection is arriving in store now and consists of feminine and floaty styles that will be teamed with tailored jackets and dusters to fit all your spring and summer occasions.

To make sure they have all shapes covered, Key Black includes New Zealand-design favourites like ‘The Carpenters Daughter’, which has been dressing curvy girls with attitude for more than 30 years. ‘Valpy’ is another favourite. Exclusive to Key Black and made here in Canterbury, ‘Valpy’ is all about florals and feminine prints, which complements the solid colours of Key Black’s collections. You will also find some ‘Sabatini’ styles and ‘Juna’ silk dresses.

Learn how to work your wardrobe and wear styles with confidence with free personal or group styling. Book through the website www.keyblack.co.nz, or phone 03 337 1495. Find the boutique at 27A Colombo Street, Cashmere, parking out front.

 

 


 

Spring begins here: Made in the Shade


Spring has never looked lovelier than at Made in the Shade, with new stock arriving daily. From the vivaciously vivid to the dreamy pastel palette; from jaunty French-style “oh là là” tops to star-spangly sweaters; and from snazzy stripes to classy but classic check trousers, there’s something here for every gal looking to look a cut above the rest.

With clothes meticulously blocked from sizes 8 to 18, browsing here is a breeze.

This season’s trends feature tops with beautiful motif decoration; cute ’n’ crisp cropped cotton jackets; elegant wide-legged pants, and the colour green makes a welcome return in a wonderful variety of shades.

New Zealand-made brands, like Anne Mardell and Mardee, provide clever coordinate combos that deliver a different look every day, while Optimum showcases a stunning range of fine gauge knitwear for our warmer months; Optimum also offers a bespoke service of knitting special garments to order for individual customers.

For an unforgettable wedding ensemble or after-five outfit, New Zealand’s Bitter Moon have skirts and dresses to add sparkle to your special occasion.

NYDJ’s jeans make every bottom bootylicious, but if it’s bottom lift and tummy tuck that you’re after, then Canadian label Lisette is for you.

Globetrotters will love the exquisite European fine linens range – ideal for hassle-free packing and travelling in style.

Yes ladies, spring begins at Made in the Shade; pop in and be inspired – your wardrobe will love you for it!

Find the store at 151A Colombo Street, Beckenham. Phone 03 332 1238 or visit www.madeintheshadefashions.co.nz.