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Fashion for the busy woman: Key Black

The beautiful Key Black boutique in Cashmere will offer you locally made and designed styles for your curves.



Specialising in foundation garments and styles you can work into your everyday wardrobe, the Key Black label is perfect for a busy woman’s lifestyle; easy to wear and easy to care for garments designed to mix and match from season to season.
Designer and stylist Rachelle Varnham believes shopping smarter is crucial. “You need to invest wisely to make sure you are maximising your purchases. If you do not wear 100 percent of your wardrobe, you are doing it wrong.”

Designed to mix and match, Key Black’s ‘Whaea’ collection features sharp angles and trims to make a subtle statement. The new ‘Fly High’ collection is arriving in store now and consists of feminine and floaty styles that will be teamed with tailored jackets and dusters to fit all your spring and summer occasions.

To make sure they have all shapes covered, Key Black includes New Zealand-design favourites like ‘The Carpenters Daughter’, which has been dressing curvy girls with attitude for more than 30 years. ‘Valpy’ is another favourite. Exclusive to Key Black and made here in Canterbury, ‘Valpy’ is all about florals and feminine prints, which complements the solid colours of Key Black’s collections. You will also find some ‘Sabatini’ styles and ‘Juna’ silk dresses.

Learn how to work your wardrobe and wear styles with confidence with free personal or group styling. Book through the website, or phone 03 337 1495. Find the boutique at 27A Colombo Street, Cashmere, parking out front.




Key Black

Dress your curves: Key Black

Destination boutique Key Black is a haven of space and expert advice on choosing beautiful, versatile pieces that you will be reaching for in years to come.


Key Black


Set back from the bustle at 27A Colombo Street in Cashmere, this private retreat offers high quality New Zealand labels, with each style in limited numbers, chosen by Owner Rachelle Varnham for their limited availability in Christchurch.  Key Black specialises in sizes 10 – 24. With their own label they create key foundation garments that last. Each season fashion pieces with an edge are introduced that provide style, shape and comfort with their exclusive designs.

Key Black also holds a selection of styles from Rache favourite New Zealand designers, including The Carpenters Daughter, Valpy, Sabatini and, Juna & Zinity. She believes by having a small collection of designers provides variety and designs for all shapes and sizes.
Rachelle is passionate about empowering women and giving them the confidence to wear fashion and invest into fashion in a sensible way by making the most of their purchases. Key Black has personal and wardrobe stylings to help women create a wardrobe suited to their needs.

When it comes to special occasions it is important to Key Black that you do not invest into a garment that you will only wear once, they will teach you how to add your occasion wear into your everyday wardrobe.



Key Black is open Tuesday and Saturday 10am – 3pm, and Wednesday to Friday 9:30am – 5:30pm. Situated at 27a Colombo Street in Cashmere.