We’ve got a one billion dollar opportunity waiting for us.
One billion is the amount spent on overseas tourism that Canterbury has the opportunity to retain, according to a report from Deloitte.
The figure is calculated by estimating how much outbound tourists spend overseas and apportioning this to each region, based on population.
This produces an estimate of how much spend could be redirected into the domestic market.
If Kiwis who would usually holiday overseas redirect some of their spending locally we have the opportunity to soften the economic blow to the visitor sector, keep businesses open and people in jobs – to the tune of one billion dollars.
Pre COVID-19, the 8,800 businesses in Canterbury’s tourism sector employed close to 70,000 people and contributed $4.9 billion to Gross Domestic Product – tourism represented one of the largest potential areas for growth.
It’s not hard to see why – Ōtautahi Christchurch has a growing reputation as a basecamp for exploration where visitors can explore nature’s playground from surf to summit, but also enjoy the flavour of NZ’s newest city and the gastro, cultural and scenic smorgasboard in between.
Over the coming months ChristchurchNZ will be working closely with local and national partners to leverage these unique selling points, to showcase our city and region to locals and invite Kiwis to explore all we have to offer.
We know our corner of New Zealand is one of the best and we’re ready to welcome visitors here and show them the spirit and beauty of Ōtautahi.
Construction is back up and running at Te Pae Christchurch Convention Centre after a shutdown during the COVID-19 restriction period.
Work kicked off again at Level 3 with a smaller team and strict social distancing requirements, and as we return to the city it is brilliant to see how quickly the building façade is progressing along Oxford Terrace.
The pandemic is affecting the business events industry worldwide and we are not immune to that.
The centre’s Business Development team has been working closely with affected clients to reschedule their events to a later date, which has kept most of these events in Christchurch.
General Manager Ross Steele has advised they now have 67 events confirmed for Te Pae Christchurch, which is a 30% increase on the number of bookings at the end of 2019.
These are projected to bring over $40 million of economic benefit to the city.
Understandably, given the current climate, eight upcoming events have been cancelled due to uncertainty around travel and the delayed completion of the building.
When the venue opens, personal safety is likely to still be at the front of people’s minds.
The hygiene and safety standards being used will be consistent with other venues around the world managed by our venue operator, ASM Global.
In business as usual, an exceptional local winery, Sherwood Estate Wines, has secured the first major supply contract.
Supporting the city’s economic and social recovery is one of Te Pae Christchurch’s key objectives and they tell me they expect to sign up more local suppliers shortly.
As this issue goes to print, we are due to release the latest Quarterly Economic Report, a key metric used to track our economy and focus our own programme of work.
We aim to build and maintain a future-focused economy that raises the standard of living for residents.
A key way we drive economic growth is attracting business events to the city. We recently launched a new brand to do this – Business Events Christchurch – a partnership between Tourism New Zealand, Te Pae Christchurch Convention Centre and ChristchurchNZ’s Convention Bureau.
Our city is primed to host large-scale business events with world-class venues, a humming business community, and a deep pool of expertise in our universities and public sector.
Another driver of economic growth are the city’s existing strengths helping to future-proof our economy.
We have worked with local industry and education experts to create our Supernodes initiative – areas of sustainable growth and high-value employment.
We’re working to attract talent in these areas, build career pathways and foster collaboration, and we’re looking forward to sharing more on this soon.
And there is little doubt IKEA’s recent announcement about opening a store in Ōtautahi Christchurch spurred excitement among our residents, and should create numerous jobs in the city.
We continue to drive economic growth during these exciting times for the city. We are well and truly regaining our status as a major New Zealand urban centre.
This year marks a watershed moment for our city, our place, Ōtautahi Christchurch. There are few years I’ve been more excited for than 2020.
We are emerging as the country’s premier urban destination, a basecamp for exploration and a hub of South Island adventure. Our rebuilt infrastructure is the envy of cities with worn out facilities, while our city is new, exciting and stronger than ever.
In 2020, Te Pae Christchurch Convention Centre will open, set to be an absolute game-changer for the city centre and our ability to host major business events.
We’re also excited about He Puna Taimoana, the hot pools development in New Brighton opening this year, which will bring a new energy to this beautiful white-sand beach just 15 minutes from the city centre.
In May, we welcome the world’s tourism industry to the city at TRENZ, an incredible chance to showcase our new city to the world and we plan to leverage this in a big way.
We also welcome the inaugural South Island Moon Festival in October, a new celebration of our links to China and the rest of Asia.
ChristchurchNZ has come of age and in 2020 we’re hitting the ground running.
We stand confidently as your gutsy economic development and city profile agency, with a deep commitment to serving the public interest, igniting bold ambition among our businesses, our people, and those visiting our beautiful home.
It’s not just the number of seats in the auditorium that the organisers of international conventions look at when selecting their next venue in a globally competitive sector.
Transport, hospitality and quality of accommodation are also crucial in the decision-making process. So, it’s great for Christchurch that Ōtākaro recently secured a development agreement with the Carter Group for up to four hotels on the Te Pae Christchurch Convention Centre site, including one five-star hotel.
A five-star hotel near the venue is a requirement for what are considered marquee international events. These sorts of events will help Te Pae Christchurch stimulate the nearly $100m worth of economic activity each year it’s estimated the city is currently missing out on.
A five-star offering will certainly add a string to the marketing bow of our operator ASM Global, which now has 40 confirmed events and around another 120 interested in coming to Christchurch once Te Pae is open in October.
Our agreement with the Carter Group also enables new developments by the Catholic Diocese of Christchurch to the north of Armagh St, along the Te Papa Ōtākaro/Avon River Precinct. This will allow this award-winning Anchor Project to reach its full potential as a place for people.
These new developments will use a third of the vacant private land in Christchurch’s CBD east of the Avon River and serve as a fantastic example of how Ōtākaro can meet its dual objectives of delivering both commercial and regenerative outcomes for the city.