Local Lad’s International Success


Portfolio Model Agency’s Jordan Barron has a whirlwind international career. However, the down to earth 25-year-old with the striking looks still calls Christchurch home.

Originally from Cambridgeshire UK, he moved here when he was 12. After finishing St Andrews College, Jordan was discovered by a modelling agency at Merivale’s Aikmans Bar. And next minute he had a 10-page Remix magazine shoot, and then modelled the Zambesi campaign, leading to experiences overseas.
He completed his degree in finance, accounting and commercial law, despite being asked to go to New York. Four years in Europe and Australia followed, with numerous events and working for brands such as Louis Vuitton and Harvey Nicholls in London, and Hugo Boss and Armani in Sydney, before returning home.

“Fashion has been one interest, but I have always been interested in the person behind the clothes. Being in my 20s, my taste will evolve and change as I grow. I believe everyone’s style is a measure of someone’s story, values and confidence.”
He says modelling comes with tension, and when you are young it is often more difficult to stay true to who you are.
“Continuing to mature and learn about having good people around me will only help me understand the modelling landscape better. It’s a bit like the plains of Africa. In serving that landscape you deal with a lot of rejection and opportunities. This teaches me so much more about who I am; some of my greatest life lessons have come from those.”

Jordan’s friends didn’t understand modelling initially. “The great thing about my close friends and family is that they have kept me grounded. The funniest story was when my friend went to kiss a new girlfriend, he looked up, and there was a poster of me on her wall and his date didn’t go too well!
“I’m a big believer in as we move through life our choices shape who we are. I’ve learnt more about that in the last year especially. I don’t see myself as a role model – we all have a story which informs someone else’s story. I always have hope. We can all help someone or something else as we move through life.
“I’ve always been proud to be a Kiwi – it’s been great to come home after a long stint away.”