Soho Hair salon owner Sarah Marsh believes more people should experience the regular blow-dry in their daily haircare lives.
“I think there’s definitely potential for people to put themselves a little higher on the agenda,” Sarah says. “Having a regular time to come in, have a coffee, massaging wash and blow-dry just sets you up for the next five days of feeling great,” she adds.
Soho’s ten staff, including three elite stylists with over 15 years’ experience each, still enjoy the loyalty of clients who were pre-quake customers in the central city. In their spacious Addington salon, large sofas and polished floors add a relaxed vibe to the atmosphere.
“People come to us from all over,” she says. Having plenty of available carparks right outside means the weekly haircare session is stress-free.
Sarah would like people to know that blow-dries are not all the same. Some target thinning hair, increasing body and texture; others produce waves; yet others coax out gorgeous curls.
“Our stylists can nurture people’s hair via blow-drying techniques in exactly the way they specify, whether that be to smooth it, straighten it, or help loose waves to form through the ends,” she says.
“And when we look great, we attack our to-do list with more verve and confidence. We just tend to conquer more, with more energy.”
The staff at Soho Hair will always quote first on differing cuts and treatments, along with consulting fully with clients at the outset.