Green is the colour most closely associated with envy and when it comes to the field of fashion, the green-eyed monster in us is running rampant. After all, with so many things to covet and collect in this space, there’s always something bigger and better to fix our aspirational eyes on.
This season we’re going green with envy in a much more literal sense as designers use the colours of nature to bring fashion to life and new crops of clothing take to the sartorial street. Green is fast becoming the seasonal go-to, with Kelly Green making its mark. A colour concept which is believed to have originated in Ireland, this happy hue is highly saturated, leaning more towards yellow than emerald green.
Brighter than emerald, deeper than lime and more intense than forest green, this shade chameleon manages to be both cool and warm at the same time, enabling its rich, bold beauty to work for all seasons. The colour of nature, it represents growth, nature and fertility and, when it comes to colour psychology, it adds visual credence to the ‘green movement, with its reported ability to improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.
As they say, the grass is always greener on the other side and we’re looking forward to adding the lush palette to our wardrobes.