The city’s central heart is changing at an unprecedented pace, as new people, places and events breathe life into the four avenues. Now, city leaders have launched a campaign to encourage residents to reconnect with the city centre and stimulate economic activity throughout the winter months.
The Explore Christchurch campaign encourages residents to get out and about and explore the latest events and offerings within the heart of the city.
ChristchurchNZ General Manager – Marketing, Brand & Communications Tim Loftus says the campaign was launched in response to requests from local businesses to help stimulate economic activity within the CBD.
“The Explore Christchurch campaign is part of our strategy to profile Christchurch globally, by starting at home,” Tim says.
“Winter can be a challenging time for our newest retail and hospitality operators in the central city. We’re hoping to help change that by inspiring our residents to get out and explore our vibrant and evolving city centre.”
ChristchurchNZ launched the Explore Christchurch CBD Winter campaign last month as a collaborative initiative between the public and private sectors to help drive residents back into in the central city.
The umbrella campaign aims to engage and inspire residents by using the popular ChristchurchNZ Pockets of Awesome channel to highlight special events, merchant offers and activities across the city.
Residents are encouraged to include the hashtag #ExploreChristchurch when sharing what they love best about their CBD with friends and across their social networks