Whether you are a small or large organisation, change begins with leadership. Your brand reflects your organisation. How is your business perceived? How do you want to be perceived? Do you stand out in a competitive world?
Returning to Christchurch after working in Sydney, it is very apparent that these are key questions in business today. Our new world is upon us and I am excited to be part of this change.
I’ve been leading marketing teams in Sydney for the past seven years and was able to experience first-hand what life is like in a fiercely competitive market.
We’re at such an exciting time in Christchurch right now. The rate of change has never been faster, innovation is redefining how we do things and we are at a point where one generation of business leaders is ready to hand the ropes over to the next.
We see businesses wanting to understand how they can evolve their messaging to bring what they have to the rest of the people in Christchurch, to New Zealand and the world. For many, it begins with understanding the internal brand of your business. How is your brand perceived by your customers and how do you bring everyone in your business along on this new journey, no matter the size of the business?
In a sea of marketing campaigns, how do you stand out when, let’s be fair, we’ve never had more choice when it comes to, well, anything?