Clothes women love

Fashion Designer Rose Keys talks fashion and designing for Lania The Label.

Where did your journey into fashion begin?
From a young age I was fascinated by fabrics and textures, and I was encouraged to follow what I loved. I often remind myself that I do love the business, as fashion involves many emotions and hard work.

How did Lania The Label come about?
After 15 years designing the Verge brand, I took time out before starting my own clothes brand – Fray The Label, which was recently bought by Longbeach and rebranded to Lania The Label.

What do you love about designing?
Starting a new seasonal range; travelling to new destinations and experiencing different environments; listening to feedback from customers and hard-working retailers to provide garments that women love to wear.

Is there a Lania look?
Lania is all about natural fibres and comfort; garments that provide both fashion and function, whether you’re working, travelling, or spending time with friends.

Do you favour any particular colour scheme?
I love khakis, inks, blues and berries, and a touch of soft floral… creating femininity with an edge!

Any favourite fabrics?
Lania loves quality natural fibres and textures. I love working with denim; hand feel and fit are important to me; there’s always a new take on denim.

An unforgettable Rose Keys design would be of…?
Heavy silk in rich colours, beautiful clean lines and draping to create a vision of simplicity.

www.laniathelabel.co.nz or on Facebook @laniathelabel