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Metropol Editor Melinda Collins

Editor’s Perspective: On the ups and downs of social media

“Change the way you look at things and the things you look at change” – Wayne W. Dyer

Metropol Editor Melinda Collins
Metropol Editor Melinda Collins

I’ll admit it, I have somewhat of a love hate relationship with social media. Numerous attempts over the years to sever ties have failed, often on the basis of ‘that distant London cousin I need to keep in contact with’ or, my favourite, ‘but I need it for work’. And, after a trial separation has resulted in eventual reconciliation, the honeymoon period is always so much sweeter. After all, absence really does make the heart grow fonder.
But I have to concede that, despite its social shortcomings, plenty of good too comes from the social media platform. Long lost relatives have been reunited, it’s been used to create awareness of social movements and it has given a voice to society’s voiceless.
It’s also created overnight sensations. Jordan Watson posted a funny video one night before heading off to bed. He woke up to 250,000 views. Now, those funny videos are a full-time job. We spoke to Jordon about ‘How to Dad’ ahead of his trip to Christchurch and it got me thinking, life really is all about what you make of it.
Some of the world’s greatest philosophers have determined that the power of the mind is such that your perception is your reality. Your mind really does have the ability to change your world. So the next time you’re feeling negative, why not try reframing the way you’re looking at things.
After all, the glass may be half full; it may be half empty, but when you recognise the glass is refillable, then it matters very little either way.

Queenstown

Thumbs up: Queenstown’s official Facebook page hits 300,000 followers (that’s more than the populations of Hamilton and Rotorua combined!)

Geographically Queenstown may be at the bottom of the country, but it has made its way to the top when it comes to popularity, with fans of the Southern Hemisphere’s premium visitor destination giving the city a big thumbs up on social media.

Queenstown
Queenstown’s official Facebook account recently topped 300,000 followers

Queenstown’s official Facebook account has recently topped 300,000 followers, making it the most popular official New Zealand destination page on the social media platform.
The city’s social media presence continues to resonate with Facebook users, attracting strong engagement from followers dreaming of a visit, or looking forward to their next holiday, and continued growth in followers in the ever-competitive social media environment.
Queenstown’s platforms feature inspiring content including high-quality imagery, video and content from local and visiting creators, photographers and media and user-generated content from visitors to Queenstown.
And with Google research showing that 26 percent of leisure travellers who use the internet to plan travel are looking at social networking sites and apps, Queenstown’s popularity on these channels is vital for the resort town.
Destination Queenstown Marketing and Communication Director Sarah O’Donnell has welcomed this milestone. “We use our social media platforms to inspire travellers to visit with images of our stunning landscapes and compelling content to give our followers a taste of the adventure that awaits in Queenstown.
“We’d like to say thank you to our engaged community of followers and encourage those who are still arm-chair travellers to come for a visit soon.”