It feels like a relaxed art gallery space – a place to browse, chat and fall in love with something precious. Via Sollertia Jewellers on New Regent Street sparkles a little differently.
“Many think handmade means out of reach,” says Manager Clare. “In reality, it isn’t.”
The 28-year-old has already been in the industry for 11 years. She’s fun, incredibly inspiring and her craft is her world. Treating every client equally, Via Sollertia creates affordable simplicity through to exquisite high-end.
Clare pushes boundaries by adapting up-to-the-minute trends from America, Asia and Europe – from period styles to contemporary simplicity. She hand-draws all her designs, encouraging client involvement, which are then handcrafted in-house. Display pieces are unique hand makes too.
“We also recreate old into new. Recently, a lady had her grandmother, aunt and mother’s jewels redesigned into a new ring. “There were hugs, tears of joy, laughter and sentiment. It automatically became special. That’s what this is about.”