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Denim Dreaming

Denim Dreaming: Denim is reinvented and reinvigorated

Every decade flaunts a scandalous aesthetic which rides against the tide of convention. In the 1950s, it was denim that was making sartorial waves.

Denim Dreaming
MBFWA 18 INDIA HARTFORD DAVIS FOR FLAUNTER.COM

 

Having found its fashionable feet in 1871 when the iconic ‘jean’ pant was invented by Jacob Davis and Levi Strauss, denim has had a somewhat troubled upbringing since the 1950s when jeans emerged as the unofficial uniform of youth counter-culture.

Popularised by Marlon Brando and James Dean, jeans were torn, patched and intentionally abused by stone and acid washes, demonstrating the anti-authoritarian reputation of jeans and their wearers.
While at the time these rebellious revolutionaries stirred controversy with their sartorial courage, their visions have not only endured but been contemporised, and today denim is reinvented and reinvigorated season after sartorial season.

 

Denim Dreaming
MAVI JEANS
Denim Dreaming
COUNTRY ROAD PACK

 

Its modern manifestation continues to court favour with the who’s who of fashionable circles, where it has since emerged as a timeless addition to your sartorial portfolio.
We put our fashionable noses to the ground to find out how this seasonal staple is being reimagined in upcoming collections and how you can up your denim game.

 

Denim Dreaming
TRENERY JACKET
Denim Dreaming
LEO+BE SHADOWN JUMPSUIT

 

Mum jeans:

We probably don’t have to tell you that high-rise, non-stretch, vintage-inspired mum jeans are everywhere right now, and they’re a good investment because, with their timeless, flattering aesthetic and ability to suit everyone, they’ll likely never fall completely out of favour.

 

Gorgeously Groovy:

Yes, relaxed, full-length jeans in straight and even gently flared silhouettes are making their way back into our lives. A little groovy and a little 90s, they are practically made for a small heel and, with a little bit of a roll-up, you can go from dressy to casual with one pair.

 

A walk on the dark side:

Forget about acid wash or so-light-it’s-almost-white denim. Denim is taking a walk on the wild side this sartorial season, with dark wash denim trending in a very big way – dresses, skirts and shorts included!

Linen House Drift Denim

Dreamy denim decor: get inspo for your home from this fashion classic

The sartorial centrepiece of so many memorable outfits, from James Dean’s rebellious revolution to Britney and Justin’s infamous denim double-up, there’s nothing more iconic than denim.

Linen House Drift Denim
LINEN HOUSE DRIFT DENIM
Kas Australia Denim
KAS AUSTRALIA DENIM CUSHION
Holiday Aurora Denim Stool
HOLIDAY AURORA DENIM STOOL
Adairs Malmo Cushion Denim
ADAIRS MALMO CUSHION DENIM
Tallet Denim Throw
SHERIDAN TALLET DENIM THROW

Decade after decade this style staple maintains its place on the ‘latest looks’ lists. Beloved for its timeless appeal and ‘dress up dress down’ versatility, it’s always on trend.
But this shape-shifting chameleon has sidled its way into the home and according to the powers that be, adding a dash of denim is a sure-fire way to bring enduring style to any space.
Much like its performance as a fashionable powerhouse, when it comes to homewares, denim offers a not-quite-neutral alternative to all of those whites and greys, can play to a variety of aesthetics, and provides a sought-after splash of textural interest.
With options in dark-wash, chambray, faded and even the well-worn look available, there is something to suit every style.
So shop our inspirational look, or raid the wardrobe or thrift store to craft some clever creations all of your own.