Mike King

Mike King’s mission: this funny family man has tasked himself with making a serious difference to New Zealand’s youth


Popular New Zealand personality Mike King may have made his name as a comedian, but these day’s you’ll find him delivering a much more serious message. He’s been heading up and down the country – a 4000km journey – on a 50cc scooter for the past five years, addressing youth suicide. We talk to the mental health advocate about his personal mission for this very worthy cause.

Mike King

How big is the youth suicide issue in New Zealand?

How long is a piece of string? The issue of suicide across the board is big and how we’re dealing with it needs addressing. Currently those in crisis have to ring ‘this number’ or see ‘this person’. Everything is aimed at the person in crisis; nothing is aimed at the 65/70 percent of the population who have no problems.
People hold onto problems for so long and they’re only being referred when they’re at critical point. We’re trying to promote the fact that it’s ok to talk about small problems before they become big ones and someone becomes suicidal.

You’ve been making your way around the country on 50cc Suzukis to raise awareness, why is it such an important issue for you to tackle?

In February 2013 I spoke at a small rural school in Northland which had lost five children to suicide. I have discovered through this experience that our young people don’t feel like us old people are listening to them.
So we went around schools listening, listening, listening. We discovered that all kids, regardless of religion or colour, have the same problems and they’re not talking about them; they’re holding onto them until they become overwhelming.
Their inner critics, the little voice second guessing all their decisions, are huge. From there we worked out a strategy – help the inner critic; he’s the cornerstone of 9 out of 10 of the mental health problems. We need to normalise the inner critics by changing society’s attitudes.
Last year we discovered that of those who will have a major mental health problem, 80 percent won’t ask for help. They don’t feel safe. The simplest thing we could do is come up with a signifier of someone safe. We created a simple wristband with ‘I am hope’ on it. This says: I won’t judge, shame, gossip, ask stupid questions, try and fix everything for you; all you’ll get from me is unconditional love and hope, but most importantly, if you want to talk to someone, I am here.

What are some of the key ways New Zealand can start to make some ground in this area?

Parents need to know that all kids are born perfect. The only thing that can screw them up is us. We apply all these rules and only give conditional love – if you do this or that, pass this test, then I’ll love you. We can understand the logic of that, because we’re adults, but kids are thinking there must be something wrong with them if they’re not getting unconditional love.
If there’s five things they do, four are good and one is bad, we focus on the bad, what we think we’re saying is ‘we love you, but you can do better’, but what our kids are getting is ‘no matter what I do I can never be good enough’. How we’re speaking to our children becomes an inner voice.
These become little criticisms that mean nothing in isolation, ‘yes you’re an idiot I asked for a screwdriver you bought be a spoon’. But that’s one hell of an inner critic we’re planting in our kids’ heads.

How does it feel to be in a position where you can play such a positive role in raising awareness of issues such as this?

It’s a privileged position. We have to be very responsible; people are placing a lot of trust on our shoulders. We don’t take or accept government funding; we’re funded by the public of New Zealand. A lot of organisations out there take government money and public money. That’s like having a wife and girlfriend; you have to lie to please both. We only take public donations and apply for grants, so the public will let us know when we’re out of a job; it keeps you honest. It’s a cool position to be in.


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