A style maven: Q&A with the irrepressible Lynn Woods

Lynn Woods is a name and a business that Christchurch respects. Synonymous with timeless fashion and informed sartorial advice, Lynn and her eponymous business are an asset to the business landscape. Metropol talks to the style maven about what makes her tick.

Lynn Woods

After having been in fashion for so long, what still inspires you?

I started my career selling Auckland label Trish Gregory from a studio attached to my home. My mother inspired my love of fashion and my father educated me about business. While a lot has changed in fashion since then, what inspires me has remained the same – beautiful fabrics, great New Zealand design and of course our customers.

Lynn Woods is an iconic brand, how have you evolved the business, so it moves with the ever-changing times?

The business is continually evolving with social media, digital marketing and online shopping. Last year the online laybuy service for our customers launched – this enables them the ease and convenience of taking garments straight away and they can pay them off in monthly installments, a great service that is becoming increasingly popular.

Who is your style icon?

Iris Apfel. Iris is an American businesswoman, interior design and fashion icon. At 96 years old, Iris Apfel has a captive audience all over the world who celebrate and adore her memorable and quirky style.

What advice would you offer around personal style?

‘Wear everything with confidence’ is my style philosophy. Most importantly, remember tailoring, the measurement. Proportions make all the difference.